隨著中國(guó)汽車(chē)市場(chǎng)走向成熟，售后市場(chǎng)的發(fā)展?jié)摿﹂_(kāi)始逐步釋放，配件業(yè)務(wù)在整車(chē)企業(yè)未來(lái)發(fā)展戰(zhàn)略中的地位也隨之提升，將成為未來(lái)市場(chǎng)競(jìng)爭(zhēng)的關(guān)鍵領(lǐng)域之一，同時(shí)，零配件服務(wù)的升級(jí)將為物流行業(yè)帶來(lái)更多新的機(jī)會(huì)。

      據(jù)有媒體《中國(guó)汽車(chē)零部件制造行業(yè)深度市場(chǎng)調(diào)研與投資前景預(yù)測(cè)分析報(bào)告》數(shù)據(jù)顯示，截至2017年底，中國(guó)的汽車(chē)保有量達(dá)2.17億輛，已連續(xù)八年居全球汽車(chē)銷(xiāo)量第一位。

      報(bào)告指出，與整車(chē)供應(yīng)鏈相比，配件供應(yīng)鏈管理的復(fù)雜度更高，汽車(chē)零配件的物流主要面臨種類(lèi)多、長(zhǎng)尾長(zhǎng)、復(fù)雜度高等難點(diǎn)。在時(shí)效要求不斷提升和成本控制的前提下，物流企業(yè)的信息化能力至關(guān)重要，這需要企業(yè)具備大量SKU的備貨能力和大數(shù)據(jù)的預(yù)測(cè)能力，但從全球范圍來(lái)看，目前在配件管理領(lǐng)域能夠有效利用數(shù)字化管理的汽車(chē)生產(chǎn)企業(yè)數(shù)量仍然相對(duì)較少。德勤中國(guó)消費(fèi)品及零售行業(yè)主管合伙人張?zhí)毂硎?，現(xiàn)階段具有數(shù)字化能力的物流和供應(yīng)鏈公司，將在推動(dòng)行業(yè)向數(shù)字化發(fā)展中發(fā)揮領(lǐng)頭作用。

      報(bào)告進(jìn)一步強(qiáng)調(diào)，汽車(chē)后市場(chǎng)的健康發(fā)展須建立在汽配供應(yīng)鏈不斷智能升級(jí)的基礎(chǔ)之上。未來(lái)，汽配供應(yīng)鏈具有更大的發(fā)揮空間，企業(yè)可通過(guò)建立完整供應(yīng)鏈實(shí)現(xiàn)庫(kù)存的動(dòng)態(tài)管理，完善上下游的快捷運(yùn)輸，換取更高的效率和更低的成本優(yōu)勢(shì)。張?zhí)毂硎荆?ldquo;隨著新經(jīng)濟(jì)蓬勃發(fā)展，汽配供應(yīng)鏈?zhǔn)袌?chǎng)潛力巨大，現(xiàn)存痛點(diǎn)與潛在挑戰(zhàn)將成為企業(yè)開(kāi)放賦能的著力點(diǎn)。”

      而隨著新興技術(shù)推動(dòng)汽車(chē)購(gòu)買(mǎi)和售后服務(wù)體驗(yàn)發(fā)生變革，報(bào)告認(rèn)為，汽車(chē)制造商也要積極應(yīng)對(duì)，并重新考慮如何與互聯(lián)網(wǎng)消費(fèi)者建立聯(lián)系，以滿(mǎn)足其對(duì)產(chǎn)品和服務(wù)體驗(yàn)日益升高的期望。比如通過(guò)對(duì)消費(fèi)者的態(tài)度、需求、行為、客戶(hù)特征進(jìn)行畫(huà)像、分析后尋找市場(chǎng)服務(wù)機(jī)會(huì)，再到物流及供應(yīng)鏈的創(chuàng)新發(fā)展，是未來(lái)物流發(fā)展的有效升級(jí)路徑。

     另外值得注意的是，由于新一代消費(fèi)者對(duì)互聯(lián)網(wǎng)的依賴(lài)加深，人們的出行方式正發(fā)生重大變革，共享出行模式與新能源汽車(chē)的發(fā)展與普及都將對(duì)汽車(chē)后市場(chǎng)產(chǎn)生影響。共享出行模式可推動(dòng)后市場(chǎng)物流走向集中高效化，改變當(dāng)前汽配物流末端市場(chǎng)“小、散、亂”的現(xiàn)狀，向標(biāo)準(zhǔn)化和規(guī)范化發(fā)展;新能源汽車(chē)作為新興行業(yè)雖在一定程度上改變了當(dāng)前汽配物流行業(yè)的競(jìng)爭(zhēng)格局，但電池的運(yùn)輸、回收及倉(cāng)儲(chǔ)也對(duì)物流業(yè)提出了新要求。

As The Chinese auto market becomes mature and the development potential of the after-sales market begins to be gradually released, the position of parts business in the future development strategy of vehicle enterprises will also be enhanced accordingly, which will become one of the key areas of future market competition. Meanwhile, the upgrade of parts service will bring more new opportunities to the logistics industry.

According to the media report on In-depth Market Research and Investment Prospects of China's Auto Parts Manufacturing Industry, by the end of 2017, China's car PARC had reached 217 million, ranking first in global auto sales for eight consecutive years.

The report points out that compared with the whole vehicle supply chain, the supply chain management of spare parts is more complex, and the logistics of automobile spare parts mainly faces many kinds, long tail and high complexity difficulties.In aging requirements under the premise of continuous improvement and cost control, logistics enterprise informatization ability is important, it needs to have a large number of SKU stock capacity of enterprises and large data prediction ability, but on a global scale, the effective use of digital management in the field of spare parts management in automobile production enterprise quantity is still relatively small.Zhang Tianbing, managing partner of Deloitte China's consumer goods and retail sector, said logistics and supply chain companies with digital capabilities would play a leading role in moving the industry towards digital.

The report further stresses that the healthy development of the automotive aftermarket must be based on the intelligent upgrading of the automotive supply chain.In the future, the auto parts supply chain will have more room to play. Enterprises can realize dynamic inventory management by establishing a complete supply chain, and improve the upstream and downstream fast transportation, so as to gain higher efficiency and lower cost advantage.Zhang Tianbing said: "With the development of the new economy, auto supply chain market potential is huge, existing pain points and potential challenges will become the focus of enterprise opening."

And as emerging technologies drive changes in the car buying and after-sales service experience, the report argues that automakers need to respond and rethink how they connect with Internet consumers to meet their rising expectations for product and service experiences.For example, through the portrait of consumers' attitude, demand, behavior and customer characteristics, looking for market service opportunities after analysis, and then to the innovative development of logistics and supply chain, it is an effective upgrade path for logistics development in the future.

In addition, it is worth noting that due to the deepening dependence of the new generation of consumers on the Internet, people's mode of travel is undergoing major changes, and the sharing mode of travel and the development and popularization of new energy vehicles will have an impact on the automobile aftermarket.The Shared travel mode can promote the post-market logistics to become centralized and efficient, change the current situation of "small, scattered and chaotic" in the end market of auto parts logistics, and develop towards standardization and standardization.Although new energy vehicles as a new industry to a certain extent change the current automotive logistics industry competition pattern, but the battery transport, recycling and storage also put forward new requirements for the logistics industry.